4 Ways a Digital Resource Library from Lead Marvels Benefits Your Association
When selecting a new revenue source, it’s important to consider if and how it conforms to your association’s brand and value proposition. There is little point in creating an alternative income stream if it alienates members, overtaxes your internal resources, or fails to support your mission. At Lead Marvels, we build and manage “Digital Resource Libraries” or “Knowledge Hubs” for associations. Here are some of the primary ways a Digital Resource Library can help your organization.
ENHANCED VALUE
Members consider access to relevant and timely industry information one of the most important benefits of belonging to a professional association. A free resource library, stocked with highly relevant, frequently updated, curated content specifically targeted to your members’ needs and interests, provides value to your members and enhances the value of membership.
ONGOING ENGAGEMENT
A Digital Resource Library, accessible 24/7/365, means that members no longer have to wait for the next conference, meetup, or another event to learn about advances in their industry. Instead, they can proactively access material and connect with relevant sponsors and vendors on their timetables. This brings them back to your website again and again, where they’ll have the opportunity to be reminded of the other services and benefits that they enjoy as members.
DEEPER INSIGHTS
No association can ever learn too much about its members. A tech-enabled Digital Resource Library can give you deep performance analytics on the topics, formats, and resources that your members engage with most. With the insights gleaned from these analytics, you can develop content and programs of your own to better serve your members’ needs, which in turn will help you retain current members and attract new ones.
NON-DUES REVENUE
Last but certainly not least, a Digital Resource Library supports your association’s bottom line. Since Digital Resource Libraries may include thought leadership content from sponsors, your association has a new source of incremental recurring revenue — revenue that can be used to grow your membership and expand your offerings.
Resources
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White Paper
Tuesday, August 20, 2024 Lead Marvels IncScaling Sponsored Content to Drive Revenue & Member Engagement
Explore what’s driving your advertisers’ interest in sponsored content and how your association can create scalable programs that not only build meaningful non-dues revenue streams but also enhance member engagement and trust. -
Case Study
Wednesday, June 5, 2024 Lead Marvels IncBar Associations Partner with Lead Marvels to Grow Non-Dues Revenue and Member Engagement
Discover how 18 bar associations transformed member engagement and generated substantial non-dues revenue with minimal effort by partnering with Lead Marvels. -
White Paper
Thursday, March 21, 2024 Lead Marvels IncWhat Your Sponsors Want and How to Optimize for It
In this latest installment of our Association Executive Guide Series, learn how your sponsors’ marketing objectives are changing and how you can optimize your sponsorship programs to meet sponsors’ evolving needs.
Watch this panel discussion recorded at Non-Dues-a-Palooza and learn how three association leaders are using a Digital Resource Library to engage members and boost non-dues revenue.
We’re Happy They’re Happy!
See what our association partners are saying about us.
Meet Some of the Lead Marvels Team
Jeff Schottland
CEO
Michael Palacios
President
Jessica Ikaika
Director, Customer Success
Kjell Petersen
Manager, Partner Success
About Lead Marvels Inc
Using these solutions, members get access to a steady stream of high-demand resources and content, sponsors get business development and thought leadership benefits, and associations earn incremental, non-dues revenue and deeper member engagement and insights.
Our unique solutions are fully managed by our team of experienced experts, which makes our solutions completely turnkey and automated for our association partners. Lead Marvels can also fully manage the sales effort on behalf of our association partners.
For more information or to request a free demo, visit https://www.leadmarvels.com/associations and follow #LeadGenMadeEasy.
